Social Media: Strategies to Mastering Your Brand Facebook, Instagram, Twitter and Snapchat is a short book (156 pages in digital format) filled with tons of information. There is so much information that it really should be overwhelming but due to a free-flowing style of writing it is easy and fast to read. It’s the type of book that a business owner should have on hand so that they can use it as a reference in dealing with their social media business lives. It’s set up in such a manner that finding information about certain media platforms, such as Facebook, can be done easily and in a timely manner.
Mr. Kelly starts the book by writing about the importance of using social media for businesses in order to be successful in today’s market. Whether we like it or not, social media is now a huge part of how a business can market their service or product and that is not going to change. I found it very interesting when the author said that being present on social media in order to promote your business involves 20% promoting the business and 80% interacting with others which will get your name out there. If you think about it, this is so true and makes complete sense.
Mr. Kelly then presents, chapter by chapter, how to use the main social media platforms such as Facebook, Twitter, and Pinterest. Each chapter is set up in the same easy to read format that tells the reader, step by step, how to use each platform to promote a business. The author points out that the best messages, in regards to having your business be memorable are short and to the point. Most people are visual so including pictures is important also. As I wrote above, there is so much information and helpful hints such as these above that after reading this book it should be much easier to bring your business into the social media world. I’m not great with Twitter as trying to put what I want to say into 140 characters drives me crazy but here, in this book, Mr. Kelly gives some examples which help the reader to see how other businesses have achieved success in this way.
I love books about advertising and reading about how different companies subtly draw customers in. This is a perfect book for anyone trying to grab a piece of the social media market and has made me look at the advertising on my Facebook in a much different way. The writing style is excellent and this is a really great read.
I read this in a digital format and translated to my ereader well. The cover is brightly coloured and interesting to look at.